Agricultural Productivity Changes in India Under Global Marketting Scenario

Agricultural Productivity gains through capacity building, eco-friendly farming and Extension Education Reforms

By PROF. GHULAM MOHY-UD-DIN WANI.

DIRECTOR EXTENSION EDUCATION AND DIRECTOR SAMETI,SKUAST-K,SHALIMAR POST GPO 461 SRINAGAR-KASHMIR. Home page.www.profgmwani.page.tl. Email ghulamwani1949@gmail.com wanimohyuddun@yahoo.com Phones 09419095342 09419409546

ABSTRACT

Agricultural Production has entered new era of competitive-low-cost globally oriented enterprise. The cost-benefit ratio decide the mode of Farming. Global marketing needs some changes at base level. Farmers have to be cost conscious and need new strategies of mixing various farming option like Agriculture, Horticulture, Livestock husbandry and Floriculture activities. A new model for incorporating all these fields in an eco-friendly mode is discussed. Appropriate mixed technology in tune with natural resources needed at the moment in India.. An agricultural mission for efficient Resource management should aim at bridging gap between current farm yield and potential Farm yield. Use of bio-technology and bio-informatics for identification of economically viable cropping options and combinations can not be ruled out ,however soil and environmental preservation must be kept in mind while using biotech farming options. We should talk of Eco-conducive-germplasm-base instead of high productive - germplasm, un-competable to our natural resources. All these and other aspects of future agricultural scenario in India is discussed in these pages. India with 1.09 billion people and 60% of them dependent on agriculture can not be leveled with USA who has merely339 million people and only 0.7 of them dependent or agriculture. Therefore the past trend of aping USA OR EU models of agricultural development won’t help. We have to innovate new ways and means conducive to our agrarian conditions and available resource to increase our food production for growing population in future. Some of the original thoughts of the author published as e-papers are reproduced here to suggest new innovative models.

Change of mind set We will need a change in the mechanism of technology dissemination thus a reformation model for extension education in India is proposed in these pages. More than 50% of our practicing farmers are women who are not exposed to technology new or old, thus a system of their capacity building and skill up-gradation shall be focused Agricultural and allied technologies tested and available in India have been the replications of commercial farming ventures of the west. I would dare to blame our policy planners for this vulnerable state de-affairs. They professed chemical farming when we were world leaders of organics In the past century when whole world faced the ill effects of chemical farming we are busy in advocating our forgotten options which luckily are still existing in deep and uncommunicable pockects of our country called backward pockects. Our research need a change from individual crop or commodity farming research to mixed farming approaches .My mohy model of 1992 is being quoted withmohy model of 1992 is being quoted with out reference quite often by those whose hollowness of innovative ideas is responsible for our defective policies.

Five Initial Steps to Money Making Online

Money making online is rapidly becoming the most popular way of earning a living. Statistics show that a home business is that part of the American economy that is growing fastest, and since the U.S. tends to set global trends in business, it is natural to assume that this trend will be followed world-wide.

In fact, this is case now in the computer-literate world and it has been estimated that within the next decade up to three-quarters of the world's working population will be working from home.

The major problem with money making online is where to start. Without the right advice over 95% of those who start will fail within a year. There are many reasons for this. The main causes are, a failure to focus, a lack of clear goals and falling into the trap of regarding a home business as a pastime rather than an occupation.

Here are five initial steps towards making money online that, if followed, should help you to avoid these pitfalls that hold up the progress of the vast majority:

1. Assess Your Own Abilities

The most successful online entrepreneurs not only do what they enjoy doing, but take advantage of their strengths while working on their weaknesses. Your first step, then, is to evaluate your skills and make a note of what YOU like doing. Are you a good writer, are you a good artist or graphic designer, or can you sell snow to Eskimos?

Everybody has at least one thing that they either enjoy doing or are good at. Whatever it is, it will sell online. Every product and every skill that is used offline is also being used by somebody online to make money. So:

- Write down a list of your skills, knowledge and what you like doing.

- Decide on a product or service.

- Make up your mind how to create your product, and whether you have the skills to do it yourself, or pay somebody to do it for you.

- Set goals - a date for the launch of your business and how much money you want to make.

- Focus on your goals and work as hard and long as is necessary to attain them.

- Regard your home business as an occupation and not a pastime.

2. Carry Out Market Research

You have to find out

a) if there is a market for what you have to offer, and

b) who your customers and your competitors are.

You must decide:

- What products or services will you be offering?

- To whom will you be offering them?

- How are you going to offer them? What marketing methods will you use?

- What is the competition? Is there a market or is the competition too strong?

- What is your Unique Selling Proposal (USP)? What makes you stand out from your competition?

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Five Initial Steps to Money Making Online

Blogging For Money - Making Online Cash

If you're wondering whether or not making money using blogs is possible, there are plenty of experts who are using it is a money making or marketing tool - a good example are authors that are currently on the New York Times and other best selling books' lists. The main reason that many of these books are successful is due to the authors' web sites and blog content. Using their blogs, they are able to keep in touch with nearly every reader, track statistics, and identify strengths in their marketing campaign to maximize.

That's one example, you say, but what about a more general blog (for more of an online entrepreneur novice)? In all honesty, I've come across many different blogs on the internet and many of them are apparently content-less and ineffective. Making money on the internet is not for the weak or faint of heart - if you don't know where you're headed and don't have a solid business plan, there's little you can achieve with a blog. If you bump across one of these bloggers, I'm sure you'll find that most of them are struggling. With all of the available ebooks and information on making money online, many have just picked up the blog trend and attempted to earn cash from it. The truth is, it's a bit more involved than it seems.

Having a successful money making blog requires networking, marketing (internet, word of mouth), rich content, and optimization for search engines. If people don't know about your blog or can't find it, you can write some of the most helpful content 15 hours a day, and you won't make a dime. If you want to make some money on the internet, a blog is a great tool, but you need to setup a business infrastructure first.

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Blogging For Money - Making Online Cash

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